SmileLayer · Free tool

Patient Journey Mapper

Map your website's patient journeys and get a ranked fix list.

100% freeNo signupRuns in your browserYour work auto-saves on this device

Your practice

Five quick choices build three concrete patient personas for your practice. Then you’ll walk your own website as each of them — so open your site in another tab before you start.

Practice name (optional)Printed on the map so it reads like your document. Leave blank if you prefer.Your website (optional)We never visit it — you do the walking. This just labels the map.

Practice type

Shapes who your three personas are — a pediatric practice gets a parent of an anxious child, not an anxious adult.

Treatment you most want to grow

Builds your researcher persona. Re-run the walk later with a different treatment — it’s a genuinely different journey.

When a website form comes in, how fast does your team honestly respond?Never used to judge you. It’s pasted into one fix — the confirmation copy — so the fix promises only what’s actually true.

About this tool

Walk three real visitor journeys through your current website, find where each one dead-ends, and get a prioritized fix list for turning visits into booked patients. Free, no crawler, your answers only.

Everything runs in your browser. Your answers are never uploaded unless you explicitly choose to email yourself the result. Figures the tool computes come from the numbers you enter — modeled what-ifs, not promises. See our methodology and privacy principles.

Related in this network

San Diego Dental MarketingWe build dental growth systems.

Related properties may share common ownership. A cross-property link is not an endorsement — see our ownership disclosures.

Patient Journey Mapper

Your practice

About this tool

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