SmileLayer
Your dental website should do more than sit there.
Give every patient a useful next step based on what brought them to your site — an experience layer that works on the website you already have.
Your practice
Five quick choices build three concrete patient personas for your practice. Then you’ll walk your own website as each of them — so open your site in another tab before you start.
Practice typeShapes who your three personas are — a pediatric practice gets a parent of an anxious child, not an anxious adult.
Treatment you most want to growBuilds your researcher persona. Re-run the walk later with a different treatment — it’s a genuinely different journey.
Explore patient experiences
SmileLayer ExperiencesA library concept for interactive patient education and conversion experiences that can live on existing dental websites.Smile Assessment ExperienceA configurable educational assessment flow that helps visitors clarify goals without pretending to diagnose or determine treatment eligibility.Treatment Cost ExplorerA guided experience for explaining cost factors, financing questions, and consultation next steps without promising exact treatment pricing.Privacy-Aware Experience DesignHow SmileLayer separates ordinary marketing interactions from workflows that may involve sensitive patient information.Experience AnalyticsMeasure interactions, completions, lead actions, and conversion paths without turning clinical data into ad-targeting data.
Next step
Design my SmileLayer
NEXT STEP
Design my SmileLayer
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